AVIVA Life Insurance
For when things really go to hell
It’s not everyday that you’re asked to make life insurance funny!
Roughly at the same time Gordon Ramsay had had quite a traumatic accident on his bike, which got me thinking…
In fact danger has followed him around his whole career in one form or other, showing that no one is invincible to the need for life insurance.
Quite the perfect person to encourage people aged 30 – 50 to take out that life insurance policy that will bring peace of mind and security for them and their family.
Radio ad...featuring chef Gordon Ramsay
‘For over 20 years I’m sure production companies and restaurants around the world have been on a mission to kill me!
– From hundreds of chefs knocking me over [clip 1: 00.53 – 00:57 The F Word Title sequence]
– knives being thrown at me [clip 2: 00:43 -00.46 Kitchen Nightmares USA Title sequence]
– to flames up my nostrils… [clip 3: 00:15 – 00:19 Hells Kitchen USA Season 17 Title sequence]
…just to mark the start of my shows. That’s before we even get onto the food…
– What the hell is that?
– Deep fried chicken resembling a dehydrated turd
– Looks like someone has pissed in my soup!
– What the hell did you put in that sauce? It’s like some sci-fi sperm!
To clear my head of this nonsense I recently fashioned the latest figure hugging lycra for a bike ride.
Well we know how that panned out! A pothole opened up from nowhere and tried to take me to hell!
Aviva life insurance. For when things really go to hell…
