Pret A Manger

To encourage people to start socialising again after Covid-19 restrictions Pret launched their coffee subscription.

5 Barista made drinks a day. £25 a month.

My campaign provided gentle reinforcement that a Barista made drink is the perfect accompaniment for breakfast, lunch, dinner and breaks in between.

Travellers on their morning commute are interrupted by the new dawn…

Subscribers to the daily/weekly newsletter receive a Morning Motivation to get them through the morning.

Workers mingle outside to grab their Pret subscription coffee/lunch on the go…
…whilst raising awareness to new subscribers to sign up

Digital ads on popular websites, such as the Daily Mail online, catching the attention of afternoon web wonderers!

A Pret drink subscription night cap…the perfect accompaniment for the journey home.